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<h1>Adobe's Acquisition of Nitobi and TypeKit - Great for them, not so much for us</h1>
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Posted on <time datetime="2011-10-04T00:00:00.000Z">04 October 2011</time> by Steve Workman
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<p>Adobe has done the unthinkable, it's actually bought two companies worth giving a crap about. <a href="http://blogs.nitobi.com/andre/index.php/2011/10/03/nitobi-enters-into-acquisition-agreement-with-adobe/">Nitobi</a>, makers of <a href="http://www.phonegap.com">PhoneGap</a>, and <a href="http://www.adobe.com/aboutadobe/pressroom/pressreleases/201110/AdobeAcquiresTypekit.html">TypeKit</a>, pioneers of the CSS3 web-font game, have been acquired by Adobe.</p>
<p><strong>Adobe should be thrilled.</strong></p>
<p>It's now got two sets of highly skilled developers with great ideas and good products to work with. TypeKit is an obvious acquisition as it'll be part of <a href="http://www.adobe.com/products/creativecloud.html">Adobe's Creative Cloud</a> offering that gives them the ability to use (and sample) a huge range of fonts across their apps.</p>
<p>Adobe have also promised that PhoneGap will remain open source, being donated to the Apache Software Foundation. This feels strange, as then Adobe just gets the developers at Nitobi themselves (who are obviously very good). This begs the question: why did Adobe bother with it?</p>
<p>Well, Adobe is a tools company - they make programs that we make other cool things with. Nitobi was also a tools company, making PhoneGap, that lots of people made cool things with. Alongside the PhoneGap framework, there were two smaller projects, <a href="https://build.phonegap.com/">PhoneGap Build</a> and <a href="https://github.com/brianleroux/cordova">Cordova</a>.</p>
<p><a href="/static/img/Build-Diagram.png"><img src="/static/img/Build-Diagram.png" alt="PhoneGap Build" title="PhoneGap Build" loading="lazy"></a></p>
<p>PhoneGap Build takes the pain out of making PhoneGap apps for multiple platforms. If you've ever tried to do a build for iOS, Android and Blackberry, you know it's a world of pain and about 10GB of tools and frameworks. PhoneGap Build takes this all away from you, and is a service that Adobe can integrate into their Cloud offering.</p>
<p>Cordova is the stand-alone desktop equivalent of PhoneGap Build. It's creator, Brian LeRoux, recently <a href="https://twitter.com/#!/brianleroux/statuses/111189165219119104">said</a>:</p>
<blockquote>
<p>All the cli tooling prototyped in Cordova now first class in phonegap/[ios|android]. Time to update Cordova.</p>
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<p>I take this to mean that Cordova is back in focus, and Adobe will be actively looking to integrate it into DreamWeaver, in the same way it integrated jQuery Mobile.</p>
<p><strong>We should be wary</strong></p>
<p>Adobe's track record for mergers is not great. The Macromedia merger led to a focus on Flash and Photoshop, whereas other products like DreamWeaver and Fireworks were not given the time that they deserved. Lots of people <a href="http://www.infoworld.com/t/applications/layoffs-pending-after-adobe-macromedia-merger-530">lost their jobs</a> in that merger too and I'd hate to see that happen to the guys at Nitobi or TypeKit.</p>
<p>We have to watch out for <strong>rising prices</strong> and being forced to <strong>buy products that we don't need</strong>. I can see it already: with PhoneGap integrating with DreamWeaver, the easiest way to build a PhoneGap app will be with that product or Build. Yesterday, those in the PhoneGap Build program were sent a pricing structure:</p>
<p><a href="/static/img/pricing-announcement_0.png"><img src="/static/img/pricing-announcement_0.png" alt="PhoneGap Pricing Announcement" title="PhoneGap Pricing Announcement" loading="lazy"></a></p>
<p>I can see these prices going up, and up (and they're not that cheap to begin with). One build a day with the free package probably isn't enough. I hope the same doesn't occur with TypeKit, or people will just move to one of the other services that exist (<a href="http://Fonts.com">Fonts.com</a> for example).</p>
<p>The other danger is that somewhere down the line, these products that many have come to rely upon will simply cease to exist. Merged so deep into Adobe's pipeline, the one thing that made them great, their independence, is stripped from them and the revolutions that they make simply slow down and stop. With the core of PhoneGap, we've been promised that they'll <a href="https://twitter.com/#!/brianleroux/status/120908967953186816">actually have more time for it</a> and I hope this continues for as long as possible. What I'd hate to see is the core being neglected in favor of tools for products that I don't want to buy.</p>
<p>Fingers crossed that Adobe will really make something good this time, and that their commitment to the web and web standards continues, but I won't be holding my breath.</p>
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